Tuesday, February 20, 2007

"From Scratch"

Today for lunch, I am eating a Stouffer's frozen dinner - Tuna Noodle Casserole, to be exact. I normally try not to buy frozen meals that do not contain a vegetable, but I suppose the mushrooms and pieces of celery shown on the box momentarily lured me. Also they were on sale.

The back of the box advertises a "Tasty Fact", to wit:

At Stouffer's, we feel that making pasta from scratch is worth the extra effort.

I think this might be one of the funnier things I have ever seen on a frozen food box, and if you eat a lot of frozen food, you know it is a pretty rich genre.

What exactly does it mean for a giant corporate food conglomerate to make pasta "from scratch"? Is there a Stouffer's factory somewhere filled with Italian grandmas rolling out noodles based on a timeless tradition? Or do they just mean that they (Stouffer's, or a wholly owned Stouffer's subsidiary) actually manufacture the pasta used in their frozen foods? And how would this be different, exactly, from buying pasta manufactured by another giant corporate food conglomerate?

Next they'll be telling me the tuna was "fresh caught."

1 comment:

Sally said...

I also love the idea that their choice re: how they procure their pasta for these dishes is based on the fact that they think this particular one of "making from scratch" (whatever that means) is "worth the extra effort" rather than reflecting that, e.g., they believe that a vertical integration model leads to higher profitability.