Sometimes personal, sometimes a bit about science or math or politics or whatever.
Yep, that one was great. The competition was pretty lame this year overall, I thought, and things like the back-to-back men-in-their-underwear ads for Monster.com and Dockers was...I don't know...a sad display of no originality.There was a local ad for an auto parts store that was, by one criterion, the most effective ad at the party I attended. It was just this guy, at his store, singing a song about his store; it was bizarrely compelling. At one point I looked over and all 12 or so people were quietly staring at the screen (the only time this happened). Afterwards, one guy said that he's been meaning to buy a something-or-other for his car and another guy said, I am totally going to that place with you.
I agree the ads overall were pretty lame. If I weren't into football I don't think it would have been worth my time to try to watch the ads. And I hated the woman-hating aspect of many of them.
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