Trojan has a new ad campaign, an example of which can be watched here on their website. The commercial depicts a bar full of pigs and women, and shows the women rejecting the pigs over and over. Then one of the pigs goes into the restroom and gets a Trojan condom from a dispenser, at which point he is transformed into a man. He returns to the woman who previously rejected him, and she definitely likes him this time. The end of the ad says "Evolve" and "Use a condom every time." Here is their print ad.
I have kind of a love/hate relationship with this ad. I hate the depiction of men as pigs and women as objects of sexual desire. But I really love the message of the ads ("use a condom every time" or "choose the one who uses a condom every time") and I think the angle of selling condoms to straight men using the motivation that women like men who use condoms is a good one. I really do like men who are happy to use a condom every time. I think it's a smart way to have sex.