Every time I see this advertisement I am attracted to it:
...and then I go look at their offerings.
And I think, really? Simple? Less > More? That goes with paying $55-60 for a pair of sneakers? For real?
I guess it is "less > more" in the sense of "I will be rich in this way of paying a lot for a few nicer items rather than having a lot of junk." But that's not really what I think of as simple. I think of simple (in the positive sense) as meaning that you don't obsess over the brand of your tennis shoes.
I'm glad they make the planet happy, though.